Fantagraphics Books
DRAWING POWER COMPENDIUM OF CARTOON ADVERTISING SC
While critics debate whether comics is high art or low art, the fact is that the comic strip was born as a commercial medium and was nurtured by competition, commerce, and advertising. Drawing Power will be the first book-length examination (and celebration) of the nexus of art and cartoons. It will focus on the commercial roots of newspaper strips; the cross-promotions of artists, their characters, and retail products; and of the superb artwork that cartoonists invested in their lucrative freelance work in advertising. Drawing Power is cultural history, chronicling a time in popular culture when cartoonists were celebrities and their strips and characters competed with the movies for the attention of a mass audience.
The book will examine cartoonists as public personalities, and their advertising efforts from the first heartbeat of the comic strip as an art form. Here are surprising and familiar examples of products, accounts, memorable ad campaigns, and examples of widely known catch-phrases.
Examples of individual cartoon ads through the years include:
o Yellow Kid advertising
o Buster Brown Shoe campaigns
o Dr Seuss' "Flit" cartoons and his longtime career hyping motor oil
o WWII ads
o Pepsi and Pete by Rube Goldberg
o The best-looking comic strip ads ever: Milton Caniff and Noel Sickles (under pen names!) depicting characters' personal crises relieved by a coffee substitute
o Little Orphan Annie's famous Ovaltine campaign, and Mickey Mouse as pitch-man
o Peanuts shilling Falcons and B.C. shilling Dr. Pepper
o Dagwood selling atomic energy
o and virtually every super-hero trafficking in the mortal realm to shill every product imaginable
A special section will showcase ads that featured cartoonists themselves as hucksters; can you believe The New Yorker's urbane Peter Arno selling, not nightclub cocktails, but working-class beer? Walt (Pogo) Kelly selling cement?
UPC/ISBN: 9781606993996
Product Information
Due to the nature of collectible items and ever changing market demand, we are unable to cancel pre-orders on ratio variants and select other items (1 per store variants, exclusive covers, ect) for a refund.For preorders on regular open order comics (the majority of which are normally cover price), we can cancel preorders and refund with a store credit that can be used in our brick and mortar stores or at thirdeyecomics.com
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Cover art for Comics on our website is provided to us at the time of solicit. While we do our best to keep these images up to date; some covers may be subject to change!
At Third Eye, we ship thousands of comics every week, and we know condition matters. Whether you're reading, collecting, or grading, we want you to feel confident when a Third Eye package arrives.
This policy outlines our standard for new release and shipped comics, and the industry-standard guidelines we follow.
OUR STANDARD
Books without a stated grade will be offered as Near Mint 9.4 or better. We do not guarantee 9.8 condition on any book unless specifically noted.
We use industry-standard grading guidelines from:
- Â CBCS Comic Grading Scale
- Â Overstreet Comic Grading Standards
- CGC grading standards
If you're new to comic grading, the resources above are a great place to start.
WHY WE DON'T GUARANTEE 9.8
Modern comic printing is an imperfect process. Books are printed in massive
runs, bound at high speed, and shipped in bulk to retailers. Even brand
new books off the truck will exhibit minor production characteristics,
and that's normal, and consistent with industry standards across every
retailer.
A 9.8 grade represents near-perfection, and the reality is that not every printed book qualifies for that grade no matter where you buy it from.
We can absolutely commit to NM 9.4 or better. We cannot commit to 9.8 on every book, because that's not how comics are made.
WHAT QUALIFIES AS NM 9.4
Per industry standards, a book may exhibit the following minor characteristics and still grade as Near Mint 9.4, as long as there's no accumulation of defects:
Bindery characteristics:
- Minor to moderate corner tears
- White edges along the spine (common on most modern printings)
- Covers slightly offset from interior pages (common on cardstock covers)
Printing characteristics:
- Slight color rub on back covers
- Small paper wrinkles present from the paper roll prior to printing
- Wavy paper texture from the printing process
Spine characteristics:
- 2-3 small color-breaking spine ticks
- Minor non-color-breaking spine dings
These are normal modern production characteristics, not damage from handling or shipping. They are present on books across the industry, regardless
of retailer.
OUR RETURN & EXCHANGE POLICY
We do not accept returns or exchanges on books that meet our NM 9.4 or better standard.
We will replace or refund:
- Books damaged during shipping (clear shipping damage, not pre-existing print characteristics)
- Books that fall below NM 9.4 standard (significant spine damage, major creasing, tears, etc.)
- Wrong cover or wrong issue shipped
For premium variants (1:25, 1:50, 1:100, 1:250, 1:500 incentive covers, signed editions, exclusive variants), we apply enhanced QC during pull and packing. If a premium variant arrives outside our standard, contact us within 7 days of delivery and we will work with you on a replacement.
QUESTIONS?
If you have questions about a specific book or want to learn more about comic grading, our team is happy to help. Reach out to service@thirdeyecomics.com.
We appreciate your trust in Third Eye Comics, and we're committed to delivering books that meet the standards both you and we expect.