Formed in the mid-eighties Midlands, they are still not only eating pop but spewing it up in a chaos of thrilling ideas on new album 'Delete Everything'. Their eighth record sees them further refine, define and deconstruct their melange of industrial rock, loop da loop techno, gonzoid hip hop and punk rock into a series of captivating sci-fi anthems. The band still look and sound like they have stepped out the pages of 2000 AD magazine with Graham Crabb and Mary Byker trading vocals like bouncing Duracell bunnies to the itching, compulsive beats surrounding them. Davey Bennett brings the bottom end and Cliff Hewitt plays the beats whilst Adam Mole delivers guitar aggro and sometimes waves his keyboard around with a delinquent glee. Still creative, still in a world of their own Pop Will Eat Itself have deleted everything and started all over again.