Rochelle Jordan is proudly stepping into her diva era. To those in the know, the Los Angeles-based British-Canadian singer and songwriter has long been an underground force coaxing together the mutually flirtatious scenes of daring alt-R&B and heart-pumping electronic music. With her longtime creative director/producer KLSH, she's cultivated a singular marriage of sound - mixing soulful sensuality, house bump, DnB wildness, hip-hop swagger, and pure experimentalism - that's spread not only through certain circles, but also to the mainstream. At the same time that her gauzy 2014 single "Lowkey" was going viral in 2023 - racking up 21 million streams on Spotify alone - she was in the studio cooking with tastemaking beatsmiths like KAYTRANADA and Sango, quietly preparing to melt dance floors and headphones alike.

Now, as the timelines merge, Jordan is approaching success with the sparkle of a brand new star and the stance of someone who's earned everything she has. Her new musical chapter aims to carry forward the magic that fans feel in her coquettish vocals and bold soundscapes even as she reaches deeper into her pop bag. The fact that her first single of 2025, the darkly dazzling "Crave," was produced by Chicago house legend Terry Hunter (Janet Jackson, Mariah Carey, Beyoncé) speaks volumes to this exact moment in Jordan's ascendent trajectory. "My goal when I first started making music was to bring back something that I felt had started to fade away for me," says Jordan. "That certain essence or sound that would give me butterflies in my stomach when I'd listen to music - it would unleash some kind of chemical that would make me feel happy and excitable and curious, something that would make my soul shine. My number one goal is always: How do I give people that feeling when they listen to my music?" Jordan grew up in Toronto raised by British-Jamaican parents. She remembers hearing one of her older brothers cycling through a variety of music at maximum volume in the room next to hers. "Reggae to soul to drum and bass to garage music to gospel," Jordan recalls. "It was all intertwining for me at such a young age." She developed her own sound quietly, and soon met KLSH through MySpace. They traded multiple songs back and forth daily until he flew her out to L.A. to record what would become her debut project, 2011's R O J O. That collaboration hasn't faltered since, resulting in sonically surprising, subtly infectious sets like Jordan's breakthrough 2014 album 1021 (with "Lowkey") and 2021's dance-steeped revelation, Play with the Changes. "If you're talking about Rochelle Jordan, you're talking about KLSH," she says. "It's one and the same. We come from the same inspiration source." With him at her side to this day, Jordan is crafting new listening experiences as radiant as refracted light glimmering through a prism - an incredible space from within which to explore love in all it's iterations - from romantic infatuation to self-affirmation, and strength in womanhood to pride for what she's accomplished thus far. More than a decade into her career, Jordan has arrived at a new stage of life and creativity - she's a seasoned professional, a fully realized woman, and she's excited to continue growing. "I know my story isn't necessarily a new one," she says. "I look at 2 Chainz, who became 2 Chainz way later on in his life. I look at Tina Turner, who became Tina Turner at 40. I want to be another story of resilience for people." As she prepares to unveil more of her vision, and fans clamber for a long-awaited fourth album, Rochelle Jordan is casting aside self-doubt, and appreciating and underlining her status as a verifiably influential reigning diva in her one-of-one sonic space.